A custom TV installation refers to the tailored process of setting up a television in a specific location according to the preferences and requirements of the customer. This can involve more than just mounting the TV on the wall; it includes considerations like the optimal viewing height, hiding cables, integrating the TV with home theater systems, and ensuring the setup matches the room's aesthetics. 

Here are some common elements of a custom TV installation:

1. Mounting: The TV is securely mounted on the wall, ceiling, or even in a cabinet, often with brackets that allow for tilting or swiveling.

2. Cable Management: Wires are concealed within walls, behind panels, or through custom conduits to create a clean, clutter-free look.

3. Home Theater Integration: The TV is connected to surround sound systems, media players, gaming consoles, and other devices, all configured for seamless operation.

4. Power Solutions: Electrical outlets may be installed or relocated to ensure the TV has a nearby power source, reducing visible cords.

5. Smart Home Integration: The TV may be integrated with smart home systems, allowing for control through voice commands or apps.

6. Aesthetic Considerations: The installation can include custom framing, recessed niches, or other design elements to blend the TV with the room’s decor.

7. Calibration: The TV's settings may be fine-tuned for optimal picture quality based on room lighting and viewing angles.